HALLYU · See and hear it

Traditional Culture: The Past Reinvented

The films, songs, people and places from this chapter, from official sources.

Watch VISITKOREA (Korea Tourism Organization)
Feel the Rhythm of KOREA: SEOUL
KTO's 2020 campaign set to Leenalchi's pansori-pop
Open on YouTube ↗
Watch VISITKOREA (Korea Tourism Organization)
Feel the Rhythm of KOREA: JEONJU
Pansori reinvented for a tourism campaign
Open on YouTube ↗
Read UNESCO Intangible Cultural Heritage
Pansori epic chant ↗
Hanbok, hanok, pansori
ich.unesco.org
Read UNESCO Intangible Cultural Heritage
Republic of Korea – elements on the UNESCO lists ↗
Korea's UNESCO intangible heritage entries
ich.unesco.org
Read Seoul Metropolitan Government
Seoul Hanok (Bukchon and Seoul's hanok neighborhoods) ↗
Bukchon Hanok Village preservation
hanok.seoul.go.kr
Read OECD
Korea's Unborn Future (OECD, 2025) ↗
The cost of harmony: 0.72 fertility rate (2023)
www.oecd.org
Read CBS News
Netflix announces $2.5 billion investment in Korean content ↗
Epilogue: Netflix's 2023 Korea investment pledge
www.cbsnews.com