HALLYU · See and hear it
Products and Merchandising: The Economy of the Object
The films, songs, people and places from this chapter, from official sources.
How Lockheed Martin, CNN and Yale became fashion brands in Korea ↗
The brands Korea turned into clothing
www.koreaherald.com
CNN, Yale and Cesco are not just household names, they're fashion darlings ↗
Licensed-logo streetwear
www.koreajoongangdaily.com
Korean company licences Lockheed Martin brand to sell apparel ↗
Doojin's Lockheed Martin Apparel line
apparelresources.com
Lockheed Martin Is Now a Streetwear Brand (In Korea) ↗
Critics on a weapons maker as street fashion
www.highsnobiety.com
Why K-Pop Fans Are Buying, Trading, and Selling Photos of Their Idols ↗
Key object: the photocard
www.vice.com
BTS and Ateez Photocard Hunt Goes Global as Foreign Buyers Flood K-pop Resale Market ↗
The photocard resale market
en.fnnews.com